If you are an adsense user then you must have read the note by google on your Adsense Setup page which says “Referrals will be retired during the last week of August 2008.“
Well now this is the end of the adsense referrals program. But do you know the stages from which this program has passed. Let me tell you the stages passed by this referral program.
Google added their Referrals program soon after the starting of Google Adsense program.But at that time they were offering only four kinds of referral programs or buttons
- Google Adsense
- Google Adwords
- Mozilla Firefox
- Google Picasa [google's photo editing software]
At that time Google paid 100$ for each adsense/adword signup if the refered user earned or spent 100$ dollars respectively on that program.
1$ for each download of Mozilla Firefox or Google Picasa. But the payment depended upon the location of visitor. This offer was pretty interesting because such an offer was never seen anywhere and it attracted many users.
But there was a big drawback of this offer that there were very less conversions and the referred user was not able to reach 100$ either due to ban or they lost interest in Adsense. So many users stopped using these referrals buttons on their pages because they were not giving them any benefit.
Then Google Adsense thought of reviewing their Referrals offer. And came out with a very cool offer which was never seen before ever and gave a new life to Google Adsense Referrals.
Then the new prices for Adsense referrals were that if a person sign ups from your referral then when he makes 5$ in his account you will get an instant 5$. Isn’t it amazing listen more.. If that same person makes 100$ in his account is eligible for payment then you will get paid 250$..WoW!!
After this offer many publishers who had stopped viewing Adsense Referrals Buttons Again started viewing those buttons and started making profit.
The above offers former part i.e. 5$ was not applicable on Google Adwords Referrals but the later was applicable. So not many publishers again used Google Adwords links on their sites due to this offer..
As the time passed Google saw that they were in loss due to this offer because many referred users were invalid clickers and their accounts were blocked. But Google have to pay 5$ to the one who referred him so Google was in simple loss so …. They decided to stop offering Google Adsense Referrals to those countries from which they were getting most invalid clickers…. and that’s it…..
Then Google Started A New Type of referrals which were very similar to affiliate Marketing. Google allowed companies to put their referrals with a fixed price for some specific action[sign up or buy items] and also gave choice to publishers to put those referral links any where on their related pages.
This referrals scheme also worked very fine for both Google and Advertisers and was working fine till now..
But now Google has planned to stop this Referrals system from Google Adsense…. there are no exact reasons given by Google but most of the experts and I myself think that
Now Google is going to start a new separate Affiliate marketing program which will be independent of Adsense And it will make more success to Google…..
Whatever Better luck GoOglE…
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August 13th, 2008 at 9:52 pm
They already started affiliate marketing.
http://www.connectcommerce.com
August 13th, 2008 at 10:15 pm
@TA
Oh cool i didnt even heard about it from anywhere thanks for info
August 15th, 2008 at 1:37 am
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August 17th, 2008 at 8:31 pm
great post there.
When I joined adSense, i got that message about referral service to be stopped soon. Its bad though, the service seems good, but then again, the click frauds etc give publishers, advertisers and google headaches.